A modern skincare brand deserves a modern voice. We refreshed and repositioned Rose Skin Co.’s brand voice and tone to let the girly pops know that IPL is the way to go for irritation-free hair removal. I modeled the brand’s muse after the Elle Woods of 2023 (chronic Lucky Girl Syndrome and all), created brand messaging guidelines, and implemented them across channels to speak to who Rose Skin Co.’s customer aspires to be: hair free and care free.
Vasi Best 