*Telly Awards 2024
Silver, Branded Content
2023 Campaign Video
“You Deserve to Be Supported”
*AVIA Communicator Awards 2024
Excellence, Campaign Email Marketing
“Big Fig 2023 Welcome Series Refresh”
Distinction, Video
“You Deserve to Be Supported”
Our beds are our sanctuaries. Aside from the 1/3 of our life we spend asleep, beds are where we cuddle up with a good book, where we doom-scroll, jade-roll, connect with loved ones (wink wink), and store our clean laundry we don’t want to fold. But no matter what you do, who you love, or what size you are… you deserve to be supported.
We concepted, pitched, and shot a hero campaign to raise awareness and showcase all the ways that Big Fig supports plus-size sleepers. We also refreshed voice and creative across all channels—including a new welcome series—resulting in Big Fig’s most successful year to date.
Vasi Best 